A Magazine That Knows the Children’s & Family Market Inside Out
Our trade magazine brings together the best in children’s products, family-focused brands, and the people who move the industry forward — manufacturers, retailers, licensors, agents, and beyond.
Promote your products and services in a beautifully designed trade magazine tailored for the children’s & family market — distributed FREE at top trade shows, powered by That Brand Lab and Fairostar Entertainment.
Toys & Games | Children's Education | Media & Entertainment | Children's Apparel & Accessories | Food & Beverage | Home & Family Lifestyle | Health & Wellness | Activities & Experiences | Tech & Gadgets
Why Brands Trust Our Magazine
Tailored to the Children's & Family Space
We specialise in this market — we know your audience, your goals, and your challenges.
Laser-Focused Distribution
We place your brand directly into the hands of industry decision-makers — at trade shows where deals are made and trends are born.
Creative That Captures Attention
Our team handles everything from design to copywriting to ensure your brand shines with playful, polished visuals that match your vibe.
Editorial Opportunities & Features
Go beyond ads — we offer product spotlights, brand stories, and editorial features that build trust and credibility.
Let’s Grow Your Brand Together
From emerging startups to established names, we help brands in the children’s and family market connect with the buyers who matter — through thoughtful, strategic advertising that stands out.
Reserve your ad space today
Ad Placement Options
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Full-page feature
2
Half or
quarter-page ads
3
Inside front/back cover (premium)
4
Product launches or new collection spotlights
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Brand storytelling/editorial writeups
6
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The latest children and family reports and trends across US, UK & Europe.
Children's Education
90%
UK: Educational toys have gained popularity, with a focus on products that promote learning and development.
US: Approximately 90% of preschool-aged children engage with educational toys.
Home & Lifestyle
UK: Licensed products extend to home goods and family lifestyle items, offering familiar characters on everyday products to enhance appeal.
US: The integration of licensed characters into household items is a common strategy to attract young consumers.
Tech & Gadgets
UK: The UK toys and games market, including tech gadgets, is expected to reach nearly £5 billion in revenue by 2029, with educational and interactive toys dominating the market.
US: Licensed characters are integrated into children's tech products, including tablets and educational apps, to combine entertainment with learning.
Toys & Games
32%
Globally: Licensed toys generated $41.3 billion in global sales in 2023. Licensed toys now comprise 32% of the global toy market, up from 25% in 2019.
UK & Europe: Licensed toys outperformed the overall toy market in 2024, growing by 2.4% across major European markets, including the UK. Licenses represent 28.8% of total toy sales in these regions.
US: The US educational toys market was valued at USD $12.19billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2030.
Health & Wellness
UK: Health and beauty products for children, including hygiene items, often feature licensed characters to encourage use among young children.
US: Similar practices are observed, with licensed characters promoting health and wellness products for children.
Activities & Experiences
Themed Experiences: Licensed themes are prevalent in children's activities and experiences, such as themed birthday parties and events, enhancing engagement.
Media & Entertainment
$147.6billion
Global: The Entertainment/ Characters segment grew by 6.9% in 2023, reaching $147.6 billion in revenue. Within this segment, anime, video games, and social media accounted for 38% of licensed revenues.
Entertainment and character brands remain the largest segment in the licensing industry, with significant contributions from properties in film, television, animation, and video games.
Food & Beverage
Licensed characters are increasingly used in UK food products to appeal to children, balancing fun with nutritional considerations. Similar trends are observed in the US, with licensed characters appearing on various food and beverage products aimed at children.
Children's Apparel & Accessories
£6.5billion
UK: The UK childrenswear market was valued at £6.5 billion in 2023 and is projected to grow at a CAGR of over 1% from 2023 to 2027.
US: Licensed apparel featuring popular children's characters continues to be a significant segment.
Are you ready to showcase your brands, products, latest news or events? 🎉
Licensing Worldwide Magazine, produced by That Brand Lab and Fairostar Entertainment, a full-service advertising and licensing agency, the magazine is designed to help you:
Claire 'Fairy' Colston
We are the experts in the Children's and Family Market
Our editor in chief, Claire Colston, known to many parents affectionately as 'Fairy' and many children as 'The Dragon Lady', has over 20 years experience in storytelling, brand building, animation, games and publishing, 10 years in digital advertising and marketing with a specialism in the children's and family market.
Claire is a passionate advocate for quality children's and family content. Having served for many years in Children's Services building brands and advocating for whole child development, including Health & Wellbeing and Child Poverty.
Toys & Games | Children's Education | Media & Entertainment | Children's Apparel & Accessories | Food & Beverage | Home & Family Lifestyle | Health & Wellness | Activities & Experiences | Tech & Gadgets
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That Brand Lab, Fairostar Entertainment Ltd. All Rights Reserved.